GTM Advisory

Helping B2B SaaS companies
build and scale revenue

25+ years building and scaling enterprise revenue across North America, EMEA, APAC, and Israel.

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25+
Years in Enterprise SaaS GTM
30+
Markets Operated Across
4
Cloud Pivots Led
Yosi Yadin
Yosi Yadin
Global Sales & GTM Executive  ·  Founder, Yadin Advisory
Agora
JFrog
NICE CXone
SAP
HP
Comverse
About

I work directly with founders and CROs to build the sales motion, the team, and the revenue engine — not just advise from the sidelines. I step in, take ownership, and make sure things move forward.

Most growth SaaS and AI companies get the product right but struggle to turn that into scalable, predictable revenue. Enterprise buyers behave differently. Sales cycles are longer. Channel dynamics are unfamiliar. And the hyperscaler co-sell motion — which increasingly determines who wins — is rarely understood from the outside.

I've spent 25+ years on the front lines of enterprise sales across EMEA, APAC, and North America — building and scaling revenue organizations from the ground up.

  • Cloud/SaaS transformation across DevOps, CX, FSI, and PropTech verticals
  • Building new-business sales teams from zero — globally
  • AWS / Azure / GCP / Alibaba Marketplace and co-sell GTM
  • Board advisory and fractional VP Sales engagements
Service Packages

Four ways to work together

All engagements begin with a no-obligation Discovery Call. Scope is confirmed in writing before work begins.

🔍
01
Market Entry Assessment
For companies planning their first serious push into a new market.
  • ICP and buyer persona review, calibrated for the target market
  • Competitive landscape and pricing benchmarking
  • Channel vs. direct recommendation with first-hire profile
  • 90-day market entry roadmap
  • Executive readout session
Most Popular
🚀
02
GTM Programme
For companies ready to build or rebuild their revenue motion end-to-end.
  • Full GTM strategy: segmentation, pricing, packaging, and sales motion
  • Hiring brief and interview process for first sales hire(s)
  • Sales playbook for the enterprise buyer
  • Pipeline and forecasting framework
  • AWS / Azure / GCP Marketplace and co-sell activation
  • Monthly executive review
🤝
03
Fractional VP Sales
Senior sales leadership in-market without a full-time hire.
  • Weekly sales leadership cadence
  • Board and investor-level revenue reporting
  • Talent assessment and VP Sales hiring brief
  • Active selling support on strategic deals
  • Ongoing GTM strategy adjustment
☁️
04
Hyperscaler & Alliance GTM
Unlock AWS, Azure, or GCP as a global distribution channel.
  • Partner tier assessment and gap analysis
  • Marketplace listing optimisation and co-sell workflow
  • PDM and field co-sell relationship activation
  • Joint pipeline build and first-deal support
  • Alliance playbook your team can operate independently
How I Work

Simple, accountable, operator-led

You engage me directly — not a team of analysts. Every engagement has defined deliverables.

1
Discovery Call
30–45 min. No pitch — just understanding your company and where you're stuck.
2
Scoping Proposal
A written proposal within 48 hours. Clear scope, defined deliverables, no surprises.
3
Engagement Kickoff
Agreed cadence, stakeholder access, and a 30-day milestone. I start immediately once signed.
4
Delivery & Review
Regular check-ins, transparent reporting, and board-ready summaries at each phase.
Ideal Client Profile

Who I work best with

🚀
Sales Initiation or Scale
You're building your sales motion from scratch or scaling an existing one — ready to establish a repeatable, predictable revenue engine in new markets.
📈
Seed to Pre-IPO
Whether you're just getting started or scaling toward an exit, you have real ambition behind the growth and senior leadership — CEO, CRO, VP Sales, or founder — driving the decision.
🔁
Stalled or Starting
Either you're making a first serious push into a new market, or you have some presence but it's not scaling predictably.

Ready to talk growth?

No obligation. Just a direct conversation about where you're trying to go.

Book a Discovery Call
Contact

Get in touch

I respond to every message personally, usually within 24 hours.

The best first step is a short email — tell me about your company and what you're trying to figure out. I'll suggest a time to talk.

Email
yosi.yadin@gmail.com
LinkedIn
linkedin.com/in/yosiyadin
Location
New York & Tel Aviv

I respond personally within 24 hours. No spam, ever.