25+ years building and scaling enterprise software revenue across EMEA, APAC, and now North America. I bridge the gap between how world-class software companies are built — and how North American enterprise buyers actually buy.
B2B SaaS GTM executive with 25+ years operating across EMEA, APAC, and Israel — most recently as VP Global Sales at Agora, where I lead North American, South American, and Australian revenue. Previously VP Sales at JFrog, NICE, SAP, HP, and Comverse.
Most Israeli and European software companies entering North America get the product right but struggle with the market. The enterprise buyer behaves differently. The sales cycle is longer. The channel dynamics are unfamiliar. And the hyperscaler co-sell motion — which increasingly determines who wins — is completely foreign.
I've lived on both sides of this gap. My entire career was built in EMEA and Israel — I understand how these companies think and how they're led. For the past two years at Agora, I've been running North American revenue. That combination is rare, and it's exactly what founders and CROs need when they're serious about the market.
All engagements begin with a no-obligation Discovery Call. Scope and pricing are confirmed in writing before work begins. Retainer engagements are invoiced monthly and can be paused with 30 days' notice.
A structured 4-week diagnostic mapping your GTM assumptions against North American enterprise buying realities — and producing a prioritised action plan you can execute immediately.
A hands-on 3–6 month programme: strategy through execution. Team design, sales playbooks, pipeline architecture, hyperscaler partnerships, and first-revenue milestones — structured with defined monthly outcomes.
I act as your VP Sales for North America on a fractional basis — sitting in on leadership calls, coaching the team, holding the pipeline, and representing revenue to the board. Typically 2–3 days per week.
A focused project engagement that builds or professionalises your hyperscaler co-sell and Marketplace motion in North America — based on hands-on experience operating all three major cloud partnerships at JFrog.
You engage me directly — not a team of analysts. Every engagement has defined deliverables and milestones.
I respond to every message personally, usually within 24 hours.
The best first step is a short email — tell me about your company, where you are in your North American journey, and what's not working or what you're trying to figure out. I'll suggest a time to talk.
I respond personally within 24 hours. No spam, ever.